Full Service Marketing & Web Design
Full Suite
visual identity and content creation
Branding & Web Redesign
AVCtechnologies
Web Design
revamped visual identity and new web design from scratch
App Design
Mobile Design
native design from paper wireframe to high fidelity prototype
Claire Travis
I’m a visual storyteller with 5+ years of branding, communication, and design experience with a proven track record of working with teams to define objectives and push products across the finish line.
Education
Bachelor of Science in Business Administration, Marketing Concentration
Multidisciplinary Design & Art History Minor
Highest Honors Graduate, Zell Miller Scholarship recipient
Google UX Design Professional Certificate
7 courses covering the UX design process, UX research and key UX software
Skills
Storytelling
Presentation Design, Press Releases, Internal Communications, Copywriting, Brand Identity Development, Social Media & Email Marketing, Web Design, Wireframing
Tools
Figma, Adobe CC, WordPress, Google Analytics
Skills
Experience
2020 - 2023
NAVIGATION CAPITAL PARTNERS
Atlanta-based private equity firm focused on investments in Special Purpose Acquisition Companies (SPACs)
Director, Marketing & Investor Relations
- Managed communications and relationships with 70 investors in the fund, including the planning and execution of in-person investor events and quarterly calls
- Developed all marketing materials, including investor presentations, pitch decks, annual reports, personalized proposals, email marketing, and prospect follow-up
- Coordinated all press and marketing efforts, drafting and editing press releases, as well as sourcing and booking speaking opportunities forprincipals
- Designed, wrote, and managed the development of the new Navigation Capital brand and website over 10 weeks; additionally, developed brands and websites for 3 portfolio companies
- Developed a quarterly newsletter with an average open rate of 57% and an unsubscribe rate of less than 1%.
- Planned and launched the company’s social media presence, doubling LinkedIn followers in 6 months
New York, NY
2018 - 2020
AMERICAN VIRTUAL CLOUD TECHNOLOGIES (Nasdaq: AVCT)
Global Cloud Communications provider
Chief of Staff
- Drafted or edited all press releases and human resources communications
- Coordinated all town hall meetings, marketing initiatives, and conference planning
- Developed new company branding and style guide including color, font, and tone guidelines
- Implemented more efficient digital document management process for sales team
- Conducted social media competitive landscape audit and developed recommendations
Communications Manager
- Conducted research & due diligence on acquisition targets and their principals
- Supported the drafting and editing of presentations, CEO published communications, press releases, and SEC filings
Atlanta, GA
2018 - 2020
AMERICAN VIRTUAL CLOUD TECHNOLOGIES (Nasdaq: AVCT)
Global Cloud Communications provider
Chief of Staff
- Developed new company branding including color, font, and tone guidelines
- Drafted or edited all press releases and human resources communications
- Coordinated all town hall meetings, marketing initiatives, and conference planning
- Implemented more efficient digital document management process for sales team
- Conducted social media competitive landscape audit and developed recommendations
Communications Manager
- Conducted research & due diligence on acquisition targets and their principals
- Supported the drafting and editing of presentations, CEO published communications, press releases, and SEC filings
- Managed quarterly board meeting logistics
Atlanta, GA
2017 - 2018
Nsoro foundation
Nonprofit organization providing access to post-secondary education for youth aging out of foster care
Programs and Social Impact Manager
- Designed, wrote and developed new website improving brand credibility, moving scholarship and program application process online, and building capability to receive online donations
- Conducted social media competitive landscape audit and developed recommendations
- Planned and launched new social media channels (twitter, instagram, vimeo, youtube)
- Maintained weekly posting schedule and metrics tracking across website and digital channels
- Key support in annual 500 person fundraiser grossing over $1M (most to date at time) including all content creation, pre-auction email marketing, and on site logistics support
Atlanta, GA
2016 - 2017
Jada Loveless
Luxury accessories brand specializing in Python and American Alligator Leathers
Marketing Coordinator
- Optimized web content to increase total page views by 112%, increase pages per session by 83%, and decrease bounce rate by 81%, as compared to previous period
- Produced content and copy for bi-monthly blog posts and quarterly newsletter
- Implemented CRM system to manage communication among clients, brand partners, and vendors
- Gained public relations and customer service skills through event marketing and client hosting