Navigation Capital Partners
Branding
Web design
Writing
marketing
Full Service Marketing & Design
With the launch of a new business unit, Navigation Capital needed an updated brand suite, website, and ongoing marketing materials both print and digital
phase 1: Development of company brand
- Conducted stakeholder interviews to to discuss company’s value proposition, competitive outlook, points of differentiation, and industry context to identify brand goals
- Developed an overarching narrative document telling the company’s story and identifying brand personality and values
- Finalized company’s visual identity to match its fresh and forward-looking brand goals
Ongoing: marketing materials
- As Director of Marketing, I was responsible for the development of all investor presentations, management presentations, investment summaries, annual reports, and quarterly newsletters. Selections are included below:
