Portfolio Companies
Branding
Web design
Writing
Portfolio Company Web Design
In my marketing role at a private equity firm, I drove the brand development of our portfolio companies, overseeing the creative production of their materials and websites. Two examples are included here
Development of company brand: Tristar Acquisition corp I
- After discussing the company’s brand narrative and goals, I worked with a designer to develop logo options
- Once finalized, I extrapolated the design to brand colors and fonts to build the team a consistent visual identity for their marketing materials and website
Website development: berenson acquisition corp i
- Because this portfolio company already had an established brand through another entity, they requested a simple website to fit cohesively with their other materials
- Using their existing brand identity, I built out a simple web presence to meet their needs
