Portfolio Companies

Branding

Web design

Writing

Portfolio Company Web Design

In my marketing role at a private equity firm, I drove the brand development of our portfolio companies, overseeing the creative production of their materials and websites. Two examples are included here

Development of company brand: Tristar Acquisition corp I

  • After discussing the company’s brand narrative and goals, I worked with a designer to develop logo options
  •  Once finalized, I extrapolated the design to brand colors and fonts to build the team a consistent visual identity for their marketing materials and website

Website development: Tristar acquisition corp i

  •  Utilizing their existing company narrative materials, I crafted a website to fit the company’s visual communication needs

Website development: berenson acquisition corp i

  •  Because this portfolio company already had an established brand through another entity, they requested a simple website to fit cohesively with their other materials 
  • Using their existing brand identity, I built out a simple web presence to meet their needs