The nsoro Foundation
501(c)(3) organization providing scholarships and programs to youth aging out of foster care
Branding
Web design
Writing
marketing
Full Service Marketing & Design
When I joined nsoro in a marketing role, the foundation was already underway in a website redevelopment. Unhappy with the results of their ongoing process, the executive director reassigned the project to me to overhaul
phase 1: Define project goals and refine brand story
- I spent several sessions discussing each team member’s vision of the organization’s story, value proposition and functional priorities for a website
- Our visual identity priority was to clearly communicate nsoro’s educational brand with a level of professionalism befit for potential donors and scholarship recipients
- Through this process, we identified the most compelling data to put together a narrative of value proposition which I first sketched into paper wireframes
phase 2: Website development
- Key functional priorities were determined to be the ability to donate online, the ability for students to apply for scholarships online, and a way to showcase the foundation’s impact across the country
- I translated the paper wireframes into digital previews for team consensus and began to build the site in wordpress
- Selections of the site are below including an interactive map indicating nsoro’s presence in universities, powered by an integration with Tableau
Ongoing: marketing and event materials
- As Social Impact Manager, I was responsible for overseeing all content creation for our programs and events as well as social media content. Below is a selection of those materials:
