branding
Cohesive branding that tells your story visually and verbally, giving your audience a clear reason to choose you.
Project date
2020
client
Navigation Capital Partners
services
Visual Branding
Colors & Typography
Brand Narrative
Description
With the launch of an innovative new business unit focused on Special Purpose Acquisition Companies, Navigation Capital needed a new visual identity.
objectives
Build an origin story to clearly explain their brand and value proposition
Define the company’s mission, vision, and values
Establish a brand personality
result
Process
I conducted stakeholder interviews with the team’s executives and advisors to determine the company’s value proposition, competitive outlook, and points of differentiation to identify their brand goals and translate them into a tangible vision, mission, and values.
With this identity in mind, I developed an overarching narrative document to tell the company’s story and updated the company’s visual identity to match its fresh and forward-looking brand goals.
an Accessible approach to complex technology
Project date
2020
client
AVCtechnologies
services
Brand Identity
Colors & Typography
Brand Guidelines
Description
With the closing of an acquisition, the owners of AVCtechnologies sought to quickly develop a new brand to unite the business unit with its vision for the future of the company.
objectives
Define the company purpose, mission, vision, and values
Establish a new brand personality and comprehensive visual identity
result
Process
The company had previously worked with a designer to develop a logo, but still needed more robust direction on its brand identity and design templates to use with customers and potential acquisition targets.
I consulted with senior management to identify their brand goals and developed 3 design options for company’s brand. After iterating on the feedback, we finalized a comprehensive visual identity to match the company’s vision as a next-gen technology leader.
