Description
Dissatisfied with their vendor’s email designs and lack of conversion, Liquid Oxygen Skincare needed quick design revisions to engage customers.
objectives
Increase reader engagement with email through clicks and conversions
Bring a more youthful, personable look to emails, reducing noise and focusing the reader’s attention on a desired action
results
YTD 35% increase in average revenue attributed to email and 28% increased average click through rate
First redesigned email generated 28% more revenue than 2nd best performing in preceding 90 days